Rules to compose a group
A work group must be composed from 6 to max. 7 students. No exception to this rule will be accepted.
Rather than simply designing a team of friends, you should better design your group to be sure you are able to manage the different task and meet the different profiles required for the project.
5 profiles are absolutely needed, (1 to 5), two are optional (6 and 7):
|1. The campaign manager and strategist||The campaign manager fills perhaps the most important role in the campaign. From the earliest days of the planning period, your campaign manager will be running the show. After having done the lion’s share of the market research, he or she will lead the development of everything from pledge levels and rewards (if you have any), to distribution channels and partnerships. The campaign manager will plan, organize, and manage the day-to-day logistics of the campaign for its entirety, making sure things go off without a hitch.|
|2. The celebrity (the face)||This person will act as the face of the campaign. He or she will be the one appearing in the main pitch video, will be the voice releasing the campaign updates, and will lead all other public-facing efforts to foster support. This person has to be emotionally invested in the project, intelligent, eloquent, humble, and genuine. Being funny is an added bonus.|
The celebrity should also be an expert in the product or service you are offering. He or she will work tirelessly to build momentum in the planning, launch, implementation, and wrap-up phases of this campaign.
Translated into standard organizational language, the “celebrity” could be the CEO of your company or possibly one of the more charismatic and passionate members of the founding team.
|3. The expert||If your celebrity is not the technical wizard behind the project, make sure that the person who is sitting right next to him is. If you are raising money for a project, someone on your team better be able to be the expert and answer the tough questions about how you’re going to make it happen. He or she will understand what you can and can’t promise backers and will provide product specs, timelines, and technical explanations, giving credibility to your entire operation. He or she is the one who will be in charge on putting together the rules and criterias the project has to meet to attain its objectives, while remaining as robust and uncheatable as possible.|
|4. The graphic design lead||Having a full-time graphic designer (or design lead) onto the team is really advised. The designer will lead the development of all logos, infographics, visual press releases, video animations, project updates, cartoons, emails, T-shirt designs, giveaways, flyers, stickers, and pamphlets. |
If you don’t have this skills available, the design elements can be crowdsourced from sites like upwork or freelancer.com, but your design lead will coordinate the content.
Here is what you’ll have to pay attention to:
|5. The technology manager||Crowdfunding requires a bit of digital dexterity. The technology manager should be part IT guy, part web developer, and part videographer. He or she should be familiar with best practices in technology management. Your technology manager should be the one in charge of publishing the expected information on this wiki, building the OSlantis web page, edit the video, set up live streams and Google Hangouts, coordinate audiovisual equipment at live events, and help integrate solutions across different platforms.|
|6. The public relation manager (optional)||Some projects are focused on niche markets and won’t generate this much press. However, if you desire to raise a large amount of money, you need to reach a large number of people. A PR manager can both help generate attention and—equally critical—help dispel entrepreneurial myths (for example, the fact that everyone building a cool product is certain Wired will pick up the story). Having a professional around is going to save you from chasing pie in the sky and help you focus on real ways to move the needle. We’ll talk in a later lesson how this works in greater detail so you can do it yourself.|
|7. The super-connector (optional)||Super-connectors are influential individuals who have access to a vast network of important people, money, and ideas. They usually have large followings themselves and thus know a lot about idea distribution and success. They can help brainstorm marketing strategies for the campaign, internally motivate and inspire the team, implement some of the more ambitious goals, lead behind-closed-door fund-raising efforts, and really build momentum during the campaign.|
If you know a super-connector or can figure out how to inspire one to help (typically by aligning your campaign goals with theirs), then you will have a huge advantage over campaigns that don’t have this access.
Source: OSlantis Campaign Guide